Meraki Music Hub

Meraki Music Hub

BUILD A CAREERAROUND THE MUSIC.

The Meraki octopus holding a vinyl record

Meraki helps independent artists turn releases into careers through A&R, strategy, creative direction, marketing and distribution — built around the artist, not a formula.

Build your next release

Opens the Meraki enquiry form — tell us about the project.

A&RRelease strategyCreative directionMarketingDistributionA&RRelease strategyCreative directionMarketingDistribution

Section 02 — The reality

The music isn’t the only part.

Making the song is one thing.
Building everything around it is another.

An artist can have a great song and still not know what comes next.

  • 01When to release it.
  • 02How to position it.
  • 03What the visual world should look like.
  • 04What content to create.
  • 05How to distribute it.
  • 06How to make one release connect to the next.

That gap between making music and building a career is where Meraki works.

Section 03 — Meraki

ONE ARTIST.
ONE VISION.
DIFFERENT SPECIALISTS.

The Meraki octopus, one organism with many specialised arms

Meraki is an independent record label and creative music hub that brings the different parts of artist development into one ecosystem.

Instead of forcing artists to coordinate disconnected people across strategy, music, visuals, marketing and distribution, Meraki builds those disciplines around one shared direction.

Different arms. Different specialties. One organism.

Why an octopus?

Section 04 — What changes

From releasing songs to building a project.

01A songA release with direction
02Random contentA narrative
03Visual referencesAn identity
04Individual releasesA career roadmap
05Different collaboratorsOne creative direction
06DistributionA release built to travel

Section 05 — What we actually do

01

A&R

Artist development, repertoire direction and project strategy.

02

Release strategy

Positioning, timelines, campaigns and rollout planning.

03

Creative direction

Visual identity, concepts and creative worlds around the music.

04

Marketing

Content strategy, audience development and release campaigns.

05

Music + audio

Production, mixing and specialist collaboration through the Meraki ecosystem.

06

Distribution

Release infrastructure and digital distribution for independent artists.

Section 06 — Built around the artist

The artist is the center. Not the system.

Not every artist needs the same team, strategy or release plan.

Meraki builds the right combination of specialists around the project — depending on where the artist is, what the music needs and where they want to go.

  • Where the artist is
  • What the music needs
  • Where they want to go
Meraki specialists arranged around a single artist

Section 07 — The Meraki ecosystem

Next step

You make the music. Let’s build what comes next.

Tell us what you’re working on, where the project is today and what you need help building.